MyArkay is not only efficient in planning with your budgets, it aims for effective ROI – so your spend can impact your sales, your brand perception, your market share, your brand valuation and your customer’s brand confidence.
Towards this, we have a brand-centric methodology that taps the best of talent in design, content creation, creative concepts, audio-visual production, market strategy, lead generation and campaign analytics.
Design: This calls for great versatility – there are UI considerations for digital media, there is consumer psychology that goes into design of packaging, outdoor media, and visual aids for sales. This is a discipline that combines aesthetics and functionality with knowledge of customers and marketing goals.
Our design includes responsive websites with HTML5 and optimised for speedy loading as well as for search engine linking – we do SEO evaluation and plan for keyword optimisation and also take up the aspect of which devices are most likely used for viewing the site by your target visitors.
Content Creation: This is the era where customers want information and inspiration and comparative data – not just advertising slogans and jingles. Content Creation demands strong research and presentation skills.
We produce stories that engage and persuade and build influence for our client brands. We place these stories across various platforms in suitable formats and monitor the viewer engagement. MyArkay has gained expertise in use of social platforms for the purpose of influencing members positively towards a brand in terms of appealing content and smart placement.
Creative Concepts MyArkayis proud of the fact that with its very first client over a decade ago, it came up with a creative theme for a simple set of print ads. This theme spun out into a continuing series that newspaper readers regularly looked at, and also came to expect.
Our team believes that every marketing solution, every campaign idea, every trade or packaging innovation is born from a fluency with working with creative concepts – powered by ideating, refining, testing and implementing.
Audio-visual production: Whether it is a 10-sec web video, aPowerpoint presentation with an audio-track and animation, a 30-sec film clip or a 12-minute corporate film, or a customised brand podcast – you need creative planning and media production skills. We have, in recent years, developed these capacities to execute multimedia projects for our clients.
Market Strategy:Clients these days want their agency not only to execute communication, they want allies in their marketing work. They want our team to be a sounding board, to contribute suggestions and market intelligence, and to bring our professional objectivity to the process of market strategy. We have been playing such a Consulting role too and making a difference to our clients’ success.
Our team can advise in new areas that have become critical to businesses, such as online CRM, ORM, and also omni-channel data management. Since marketers have a huge amount of information gathered from mobile devices, browsers, paid search campaigns etc., collating and mining all the data for strategic use has become important for competitiveness. MyArkay coordinates the number crunching activity to translate it into usable insights for the marketing department.
Lead Generation: Digital media can be used for direct-response and to generate warm sales leads. We devise such campaigns – both search and display as well as e-mail marketing. We monitor cost per lead, adopt the funnel approach to prime and mature your leads towards conversion, and have in-house expertise for drilled-down campaign analytics.
Event Management: This is not just logistics and stage arrangements. The flow of events, the ambience, the lighting… every detail has to be in sync with your theme of the day and your overall branding. Such is the holistic approach we take at MyArkay towards managing corporate events.
Campaign Analytics: Every communication activity can be smartly reviewed for its reach, interaction and impact and the insights and learning can be utilized for campaign planning. This helps in improving allocations, content, media placement, and lead conversions. MyArkay uses a repertory of modern tools to generate the desired reports and data comparisons.