The cost-efficiency of your campaigns depends on your media buying. The effectiveness in reaching the desired exposure level for your target audience depends on the precision of the media plan, and the allocation of your budget across various select vehicles – mobile, web, cable, outdoor etc.
Our in-house panel of media experts have done media planning and buying across product and service categories at leading media houses/agencies prior to their role at MyArkay. They have devised many successful plans and deals for the agency’s clients over the last decade.
They are entirely up to date with new tools for programmatic buying, mobile platform messaging, e-commerce as well as social marketing.